Any startup's early stages are frequently fraught with uncertainty. How will you get in front of your intended audience? Will the people on your team enable you to advance? Therefore, there aren't many things that are more thrilling than watching your business truly take off.
As Your Customer Base Grows
It's normal to begin considering your next move when your clientele expands and you begin to turn a profit. If you're anything like me, you'll start wondering yourself if it's time to scale.
It's important to make a thoughtful choice before scaling your firm. Research indicates that the primary cause of startup failure is premature scaling, with scaling errors accounting for up to 70% of all business failures.
Scaling successfully presents several difficulties. It's far too simple to overvalue some sales, hire the incorrect personnel, make cash flow errors, or even let your customer service to deteriorate if you're not vigilant.
Thus, how can you determine if your startup is indeed prepared to grow? These indications will assist you in determining when you're prepared to advance.
1) Your Core Team Is Robust
The individuals that assist in running your startup determine its strength. My buddy Jason Bliss, who co-founded Healthy Living Network, was quick to credit his other founders for being instrumental in the success of their business.
"Having a team that you know is dedicated to your business for the long term is important, even if you only have three other employees working with you," he adds. "Those who have invested in your startup and share your passion for your objectives will perform more effectively and be more flexible when faced with scaling challenges."
Naturally, it won't matter how skilled they are or how much they adore your business idea if your present staff is overworked. "On-the-job pressure" was identified as the leading cause of employee discontent in a Gallup study. If your key team members are under too much stress or strain, they will burn out.
Even worse, they won't be a long-term customer of your business. In order for everyone to put out their best effort, onboarding fresh talent will assist reduce pressures.
2) A Robust Framework
Too many businesses fail because they lose sight of the fundamentals that are necessary for sustained success in favor of expansion. To help you develop a tested concept, even something as relatively straightforward as identifying your target market and value proposition may be quite helpful.
You must first demonstrate that your product or service will genuinely be sold before you can concentrate on expansion. To keep things structured, you need to have the appropriate organizational structure in place (particularly when it comes to managing cash).
You should be very strict about your company's ethos and goal statement!
As you scale, you shouldn't be attempting to solve these issues. You will be able to spend your time and energy more wisely as you attempt to expand if you set up the right structure in advance.
3) Positive Cash Flow
Making a profit is one thing. Establishing a positive cash flow for your company is an other matter entirely. The quantity of money coming into or leaving your business is referred to as cash flow; this is different from payments that are still owed to clients because these are payments that have already been made into your company's bank account.
"Good cash flow management, in simple terms, means understanding every inflow and outflow of cash, and never delegating this function," says angel investor Martin Zwilling. Generally speaking, you should try to postpone all financial outlays as long as you can while encouraging those who owe you money to make payments as soon as feasible.
Your company's expenses will inevitably rise as you scale, frequently before you can start making more money. To prevent your expansion attempts from plunging you into bankruptcy, use your existing financial position to forecast future revenue and costs. This will help you plan for unforeseen setbacks.
4) You're Ignoring Customers
When I originally began my company, I could handle the majority of customer jobs by myself.
But I soon encountered a difficulty. I was receiving more clients than I could manage on my own. I was faced with two choices: either I would have to decline these clients, or I would have to employ more writers to assist me with the workload.
It goes without saying that I didn't want to pass up these fresh business prospects. There was a clear indication that there was a big market demand for my services since I had people coming to me. It demonstrated the concept's sustainability and my ability to produce high-caliber work.
I should have scaled back rather than being my own productivity "bottleneck," as it were.
One of the strongest indicators that you're ready to grow, regardless of your business, is consistent demand, particularly if it exceeds your existing supply capacity.
5) You Have Completed Your Legal Study
It might be simple for individuals thinking about scaling to ignore the legal ramifications of expanding their company because there is so much emphasis on preserving profitability. However, you should never ignore this region.
According to Lauren Gilmore, "the list of government regulations that business must comply with grows as they grow." This covers everything, from minimum wage variations to legislation pertaining to the protection of employee and customer data, and the obligation to comply with regulations never goes away.If you're not familiar with the laws and customs of your new target market, growing globally may get quite complicated. You may also read this: How To Become Your Own Boss
Just as crucial as figuring out whether you can continue to have a healthy cash flow is understanding the regulatory challenges related to business development. You can be sure that you won't violate any state or federal laws that might abruptly (or perhaps permanently) halt your growth if you conduct your investigation.
Organizing for the Future
After you've had your first taste of success, it might be tempting to strive to grow your business quickly. However, I've witnessed far too many colleagues fail miserably as a result of trying to mature before they were ready.
The adage "slow and steady wins the race" is valid in certain situations.
You'll be able to design a framework that supports you in overcoming your limitations and maximizing your strengths when you take the time to establish the proper foundation for your company. As your startup grows, you'll experience long-term success by making sure it's really ready to scale.
